We’re aware that fake websites, emails, adverts and social media profiles are increasingly being used to impersonate trusted brands like AATU. These scams can look very convincing, so we want to help you understand how to spot the real AATU and keep your personal and payment details safe.

Below you’ll find everything you need to know to make sure you’re interacting with official AATU channels only.

Our Official Website Addresses

The main official website address for AATU is:

aatu.co.uk

All genuine AATU web pages will always end with aatu.co.uk.

Some official AATU pages may begin slightly differently at the start of the address, for example:

• https://www.aatu.co.uk/

• https://customercare.aatu.co.uk/

• https://account.aatu.co.uk/

These are all official AATU pages, because they still end with aatu.co.uk.

If a website:

• Ends in a different name

• Uses extra words

• Contains spelling mistakes or variations

then it is not an official AATU website.

Important Information About AATU Emails

Some legitimate emails from AATU may be sent from email addresses ending in:

• @aatu.co.uk

• @aatu.com

Both of these domains are operated by us and are legitimate.

However, you should always be cautious and ensure that any links in emails take you to our legitimate website:

• aatu.co.uk

• or shop.app

We will never ask you to reply to an email with payment details or login information.

Watch Out for Lookalike or Misspelt Domains

Scammers are becoming more sophisticated and may create cloned websites that look and behave just like the real thing.

A common tactic is using domains with:

• Missing letters

• Extra words

• Slight spelling variations of aatu.co.uk

Even small differences can be a red flag. Always carefully check the full website address before entering any personal or payment details.

Check for Secure Website Indicators

When visiting our website, check that:

• The address starts with https://

• The website address ends with aatu.co.uk

While HTTPS alone doesn’t guarantee a website is genuine, it’s an important first check alongside confirming the correct domain name.

Be Cautious of Urgent Messages or Unrealistic Offers

Be wary of messages that:

• Create a sense of urgency (for example, “act now” or “your account will be closed”)

• Promote offers that seem too good to be true

These are common tactics used by scammers to pressure people into acting quickly.

Check Our Verified Trustpilot Profile

You can also confirm you’re dealing with the real AATU by checking our Trustpilot profile:

https://www.trustpilot.com/review/aatu.co.uk

• We have over 1,500 reviews from customers

• At the top of the profile, Trustpilot clearly links to our official website

If a website or profile claims to be AATU but doesn’t match this, please be cautious.

Our Official Social Media Channels

AATU is only active on the following official, verified social media accounts:

• Facebook: https://www.facebook.com/AATUPetfood

• Instagram: https://www.instagram.com/aatupetfood/

We do not have an official AATU profile on X (Twitter) or TikTok. Any account claiming to represent AATU on those platforms should be treated as fake.

Giveaways & Competitions on Social Media

For giveaways or competitions:

• We will only ever contact you via direct message from our official, verified social media profiles listed above

• We will never ask for:

  • Bank details

  • Card details

  • Personal payment information

We will never request this information via social media channels or direct messages in any circumstances.

How We Take Payments

To help you stay safe, here’s exactly how AATU processes payments:

• We only process payments on:

  • https://www.aatu.co.uk/

  • Or via the Shop app at https://shop.app

• We only charge in GBP (£) and will never charge you in any other currency

• We only use reputable payment providers, including:

  • Shop

  • Shopify Payments

  • Google Pay

  • Apple Pay

Some customers with older subscriptions may still be charged via PayPal or Stripe, but we no longer offer these payment methods at checkout for new orders.

How AATU Charges Appear on Your Bank Statement

Legitimate charges from AATU will appear as one of the following:

• SP * AATU-SHOP

• For some older subscriptions:

  • WWW.AATU.CO.UK

Important Information About Emails & Subscriptions

If you have a subscription with AATU, you may occasionally receive legitimate emails from us about:

• Updating your payment details

• A failed payment or charge issue

These emails will only ever link to:

• aatu.co.uk

• shop.app

We will never:

• Ask you to reply to an email with your payment or login details

• Ask you to share sensitive information by email, text message, direct message, or phone call

• Ask you to share one-time passcodes or verification codes

You should only ever enter your details directly on our official website or the Shop app. Always double-check the website address before entering any important information.

What to Do If You Think You’ve Encountered a Fake

If you believe you’ve come across a fake AATU website, email, message, advert, or social media profile, please take the following steps.

Report the Scam

You can report scam emails, text messages, websites and phone calls to the National Cyber Security Centre (NCSC):

https://www.ncsc.gov.uk/collection/phishing-scams/report-scam-website

If You’ve Entered Payment Details

If you have submitted any payment details and are worried or suspect fraud:

• Contact your bank immediately using their official contact details

• They can help secure your account and advise on next steps

If You’ve Entered Login Details

If you have submitted login information or are concerned your AATU account details may be compromised:

1. Reset your password immediately using the password recovery option on our website

2. Before doing so, check that the website address ends with aatu.co.uk

3. If you’ve reused the same login details elsewhere, reset those passwords as well

Report Fake AATU Websites or Profiles to Us

If you believe you’ve spotted a fake website, advert, or social media profile claiming to be AATU, please report it to our Customer Care team so we can investigate:

https://customercare.aatu.co.uk/hc/en-gb/requests/new?ticket_form_id=360001144660

General Online Safety Advice

As good online security practice:

• Always check the website URL before entering any sensitive information; be vigilant and look for typos, spelling mistakes or similar sounding domains

• Use a different password for every website

• Avoid reusing passwords across multiple accounts

Many modern devices include built-in password managers to help with this. There are also reputable third-party password managers available, such as 1Password or LastPass, designed to securely store and generate strong, unique passwords.